If you want to watch Premier League UAE broadcasts legally this season, beIN SPORTS is the official rights holder, while TOD provides its main direct streaming option. beIN Media Group, which owns TOD, extended its exclusive Middle East and North Africa broadcast rights to the league through the 2027-28 season, and that deal covers every one of the 380 matches played each Premier League season.
UAE viewers can watch through TOD directly, through beIN SPORTS satellite services, or through selected e& and du home TV packages that include beIN SPORTS.
Key takeaways
- beIN Media Group holds the exclusive Premier League broadcast rights across the UAE and the rest of MENA through the 2027-28 season, with all matches also available to stream on TOD.
- StarzPlay does not carry the Premier League in the UAE. It offers other sports content, including Serie A and UFC, while the Premier League and LaLiga are available through beIN SPORTS and TOD.
- TOD pricing runs from roughly AED 39/month for mobile-only access up to AED 116/month for 4K, based on prices listed on UAE retail platforms.
- Premier League viewers in the UAE can watch through TOD, beIN SPORTS satellite services, or selected e& and du TV packages that provide access to beIN SPORTS.
Where to Watch the Premier League in UAE
TOD is the official and exclusive digital home of the Premier League in the UAE. The TOD app runs on iOS and Android phones and tablets, most smart TV brands including LG and Samsung, and desktop browsers, with casting support via Chromecast and AirPlay. Matches also air on the linear beIN Sports channels (beIN Sports 1-7, beIN Sports English 1-3, and beIN 4K Arabia), available through a satellite receiver for viewers who prefer a traditional TV setup over streaming.
The shift toward direct subscription has accelerated as the league itself leans further into controlling its own distribution — it recently ended a 22-year production partnership with IMG to bring in-house, and has already launched its own direct-to-consumer streaming service in Singapore as a first step toward a similar model elsewhere.
StarzPlay vs TOD for football
This comparison gets made a lot in the UAE, but the two platforms don’t actually compete for the same league. TOD holds the Premier League outright; StarzPlay’s football rights sit elsewhere — Italy’s Serie A, Spain’s La Liga, and Germany’s DFB-Pokal, alongside non-football sport like UFC. A subscriber who wants Arsenal, Liverpool or Manchester City needs TOD; a subscriber who wants Juventus, Real Barcelona or Bayern’s cup run needs StarzPlay. Plenty of football fans in the UAE end up paying for both.
What each platform actually carries for football:
| Competition | Platform | UAE rights holder |
|---|---|---|
| Premier League | TOD | beIN Media Group (exclusive, through 2027–28) |
| Serie A | StarzPlay | StarzPlay (exclusive) |
| La Liga | StarzPlay | StarzPlay |
| Champions League | Mostly TOD | beIN holds the majority of matches |
| UFC | StarzPlay | StarzPlay (STARZPLAY MAX tier) |
How Much Does TOD Cost in the UAE?
If you just want to watch Premier League UAE matches without paying for 4K, the cheapest route works out cheapest overall. TOD sells three main tiers, and pricing on UAE retail platforms currently runs roughly as follows. Treat these as approximate, since promotions and bundle pricing change: TOD Mobile (single device, mobile only) runs around AED 39/month; TOD TV Total (the standard tier covering TV apps and multiple devices) runs around AED 69/month; and TOD 4K (Ultra HD, two simultaneous streams) runs around AED 116/month. Annual plans bring the effective monthly cost down on all three tiers. [NEEDS VERIFICATION: current official pricing directly from tod.tv, since third-party retailers can run temporary promotions that differ from the app’s own listed price]
Why TOD Has Exclusive Premier League Rights
beIN Media Group has held Premier League rights across the Middle East and North Africa since 2013, and extended that exclusivity through the 2027-28 season in a deal announced in mid-2025. The agreement covers the entire MENA region — not just the UAE — including Saudi Arabia, Egypt, Qatar and every other market beIN already serves, which is why the league sells rights on a regional rather than country-by-country basis. It’s the same model used for other global events; DubaiPress’s own coverage of how the Winter Olympics assigns broadcast rights region by region shows the same pattern at work across a completely different sport.
How Do I Watch Premier League UAE Legally?
Through TOD, beIN Media Group's streaming platform, either via its app or a satellite receiver tuned to the beIN Sports channels.
Does StarzPlay have the Premier League in the UAE?
No. StarzPlay's football rights in the UAE cover Serie A, La Liga and the DFB-Pokal, not the Premier League.
How much does TOD cost per month in the UAE?
Roughly AED 39 for the mobile-only tier, AED 69 for the standard TV tier, and AED 116 for 4K, based on current UAE retail pricing.
Can I still get beIN Sports through Etisalat or du?
Not as standard. Both telecom providers have dropped beIN Sports channels from their regular home TV packages, so a direct TOD subscription or a satellite receiver is now the main route.
How long does TOD hold Premier League rights for?
Through the 2027-28 season, under beIN's MENA-wide rights extension.